Question: Research shows using humorous advertising is most effective when it is used to O a. shape attitudes when consumers already have a positive image of

Research shows using humorous advertising is most

Research shows using humorous advertising is most effective when it is used to O a. shape attitudes when consumers already have a positive image of an advertised brand b. reinforce and remind loyal customers about the benefits of a product O c. publicize new brands introduced in the market O d. change consumers' deeply rooted values and attitudes

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