Research studies have indicated that cause marketing can lead to increased intentions to purchase a brand. What
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Research studies have indicated that cause marketing can lead to increased intentions to purchase a brand. What impact do you think the millennial generation will have on cause marketing? Explain why this is the case. Is cause marketing an effective tactic for the AGRI Venture? Why or Why Not?
Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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