Resource and capability analysis is a powerful tool for assessing the value of a company$$s primary competitor$$s core competencies and R&D investments.

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A potential market opportunity for a leading cosmetics retailer like Sephora does NOT include

Multiple Choice

expanding into new customer$-$market segments, such as men$$s and natural cosmetics$.$

adding market share via the acquisition of a rival cosmetics retailer like E$.$L$.$F$.$ Beauty, which possesses attractive technological expertise via its online store and social media presence.

rising trade barriers via lower tariffs and locally$-$produced content laws in attractive foreign markets.

increasing buyer demand for cosmetics industry products.