Respond by explaining why you agree or disagree with Use specific examples from their posts and support your ideas with research.

Makeup company like Lancome, leverage social media to reach $t($C$.$ targeted audience. They can make regular post through their main accounts or use influencers to expand their target audience. They use text, images or videos to help captivate their audience.

Social media can help strengthen the company's culture by creating a sense of community through the engagement they receive from the social media post. It can help build trust with the consumers by being transparent with what they post in social media. They can get feedback from their customers to help improve the product.

The organization should experiment with social media, they stay up to date with what their target audience wants to see, they can adapt to the demand as they grow their audience. They can experiment with their audience on content that will resonate with the audience. They can try on new ideas on and get a feel on what the audience would feel about it$.$