(Respond my classmate answer) From our week 6 lesson, we learned that sustainable pricing is a manner of pricing products and/or services that fully account for "economic, environmental, and social costs of a product's manufacture and marketing while providing value for customers and a fair profit for businesses" (Martin, Schouten 2012). A real life, and current, example of sustainable pricing is NOT gasoline. Since the start of the pandemic, gasoline prices have exponentially increased at a record high! A year ago in Virginia, gasoline averaged at $2.929 per gallon, today, its $4.793 (AAA, 2022). Social and political factors such as geopolitical issues (war un Ukraine), rise of inflation, and price gouging by big oil corporations have left many of us to be frustrated with the lack of regulation and affordability. To better exemplify this, I will compare Shell vs BP's average gas prices in the North Springfield region. The Shell station at Burke, VA currently prices its regular gas for $5.16 while BP currently sells at $5.20 for regular