respond to a your fellow students' posts substantively and provide information or concepts they may not have considered. Support your position by using information from the week's readingsFive Forces: Industry- Airlines Bargaining Power of Customers Bargaining power of supplies Threat of new entrants Threats of substitutes Rivalry Among Competitors The airline industry is an example of an industry where profitability is low. This is due to the bargaining power of customers is significant.Travelers have numerous options when it comes to airlines. This leads to price competition. Customers can easily compare air fare online, which pushes airlines to offer lower prices or additional perks, minimizing profit margins. The bargaining power of suppliers is also high, for fuel and aircraft manufacturers. Airlines depend on a limited number of suppliers for their aircraft and critical components, giving these suppliers leverage to dictate terms and prices, furthering a decrease in profitability. The threat of new airlines adds another more complete uncertainty . The airline industry requires capital investment and regulatory compliance. The potentially lucrative returns has led to many new low-cost carriers. These new carriers increases competition, causing existing airlines to reduce fares to maintain market share, this diminishes overall profitability. A threat of