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As Jefferson and Tanton express so well in their book, 'Marketing has changed enormously over the past decade. People buy differently. Marketing with valuable content has developed as a way to bridge the gap between the way people like to buy - researching online and via recommendations from social networks - and the way smart businesses like to sell' (S. Jefferson, & S. Tanton, 2015) Years ago I can remember our marketing teams focusing efforts mainly on the placement of advertorials in journals and gaining television time for the Superbowl to the tune of millions of dollars. Now it is possible to reach so many more potential consumers at a fraction of the cost. With data mining, companies can gain a much deeper and more meaningful reach to customers in a way that provides a win-win approach. In my industry with rare diseases, gaining accurate diagnoses is a challenge.  Now patients, caregivers, and healthcare practitioners can search the web and other social media sites for information to help them work together much more efficiently. The time to diagnosis has been reduced drastically.  Our marketing teams now use social media (Facebook, Instagram, Twitter, and YouTube) as the norm, making a huge difference in product and general corporate messaging effectiveness.

 

As for personal use, I also tend to spend more time on my cellular device catching up with friends via Facebook and trolling Instagram and YouTube for interesting topics. I love to learn through podcasts and there is a limitless amount to expand your knowledge base. Television and radio have become my backup. Television for me is now a time to relax and watch Netflix or the news. Suffice it to say, I like all media, but I absolutely could not live without my phone at this point in life and therefore much prefer new social media options. It can be a challenge to cart my tv around town.