Respond to the discussion below:

The advertisement is using a health and admiration appeal to reach consumers. In the commercial they are advertising a new product of the Gatorade line that is less sugar and has more electrolytes than the regular version of Gatorade. Gatorade is already geared towards athletes and those who may be more health conscious. This advertisement also takes an admiration appeal as Gatorade usually premiers only the top tier of athletes from several sports to advertise their products.

This advertisement's unique selling propositions is their slogan, "Rehydrate, replenish, refuel". By the advertisement already showing the before and after effects of their product, they have shown the benefits but their slogan is also unique that advertises the literal benefits of their products.

The target customer are those into health and fitness. This includes athletes/non athletes, those who lead active lifestyles or those who are just looking for a healthier drink to consume. Although anyone of any age can drink this drink it's more geared towards young adults.

This advertisement uses a spokesperson and demonstration execution style. Jayson Tatum is a NBA player for the Boston Celtics and is currently one of the best players in the league. He also endorses other brands as well making him a known face in as far as basketball and advertising. The advertisement shows Jayson Tatum playing basketball and shows his performance before and after drinking the advertised product (Noting that his performance was significantly better after drinking the Gatorlyte). This demonstration the benefits or effect of using the advertised product. It is a new product so it is yet to be seen if it was effective as yet, but Gatorade is a huge brand that is still thriving.