Responding to the External Environment at TaskRabbit

This activity is important because it is critical to understand how marketers respond to changes in the external marketing environment. By analyzing the marketing environment and developing strategies accordingly, TaskRabbit was able to find success in good and bad economic conditions. Unforeseen developments external to the firm like COVID$-19$ can directly impact the success of its marketing strategy.

The goal of this activity is to demonstrate your understanding of strategies marketers can use when there are changes in the global environment.

Click the $$Play button to watch the video. Then, answer the questions that follow.

Access the text alternative for Responding to the External Environment at TaskRabbit. Will open in a new tab or window. Internet connection required.

$-2$:$13$

$1$x

The external marketing environment refers to

Multiple Choice

internal strengths of an organization.

two$-$way customer interactions.

an ethics scandal based on internal accounting irregularities.

changes within a company$$s leadership.

outside factors that impact customer behavior.