Restaurant on Wheels : Business idea $/$ Problem$-$solution $/$ Genesis of the idea $/$ Storytelling $($if applicable$)-$ What is it$?$ How does it work? $($Clear and well$-$understood description of the product or service$)$

Customer $-$ Market $-$ Who is it for? $($The initial target market is clearly described and sized$)$

Need $-$ Why do they need it$?($The problem or opportunity fit is clearly stated and understood$)$

Business model $-$ How do you make money? How is the business structured? $($The various elements of the business model are clearly understood$)$

Go$-$to$-$Market Plan $/$ Strategies Customer Acquisition plan, strategies, Customer Acquisition Cost $($CAC$),$ Mapping sales cycle and sales process

Validation$/$Testing plan$/$Experimentation $($if pitching at idea stage$)$

Industry $($if applicable$)$

Competitors Analysis $/$ Competitive Mapping Identification and analysis of competitors $($Direct and Indirect competitors$),$ competitors at consumption level $($broad definition of competitors$)$

People $/$ Team $($background$,$ who will do what, and why it matters$)$ The team has or has identified needed skills, contacts, and experience

Differentiation $/$ Uniqueness $-$ What makes it unique and different? $($Certain unique aspects that resonate with the target have been identified and sustained$)$

Roll out plan $/$ Traction $/$ Journey so far

Risk Analysis Major risks identified. Risk analysis, Risk mitigation strategies

Testimonials$/$Awards$/$Press Coverage

The Ask $($this could be equity or debt or any other support$)$