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Exam $-$ Question $3$

F plc sells a product known as the YYU$500.$ The YYU$500$ has seen sales growth of around $1\%$ for the last two years, after strong growth in the previous five years. This is due to new products entering the market in competition with the YYU$500.$

$F$ is therefore considering cutting its prices to be in line with its major rivals. It hopes that this will help it to maintain its market share. Market research indicates that this will now cause a significant increase in the level of sales, even though in previous years price cuts have had little effect on demand.

F is also planning to launch a promotional campaign to highlight the benefits of the YYU$500$ against its rival products. Which stage of the product life cycle does the YYU$500$ appear to have reached?

Growth

Decline

Maturity

Introduction