Retail direct marketing to individuals in all 50 states This channel utilizes a national advertising in construction and design magazines and b the sending of brochures to potential customers identified from personal inquiries This channel represents approxi mately 70 of the companys sales in units The company is the only firm in the industry with a strategic emphasis on retail direct marketing

Answer rating: 100% (QA)

The companys strategic emphasis is on retail direct marketing Further Explanation The companys strategic emphasis on retail direct marketing involves utilizing national advertising in construction and design magazines as well as sending brochures to potential customers who have expressed interest in the companys products This channel makes up approximately 70 of the companys sales in units making it the only firm in the industry that invests heavily in this type of marketing strategy Retail direct marketing allows the company ... View the full answer