Question: Retailer ads often carry headlines such as Was $200 - Now only $129.99! In these ads, the higher price shown is known as _______. Question

Retailer ads often carry headlines such as "Was $200 - Now only $129.99!" In these ads, the higher price shown is known as _______. Question 7 options: an internal reference price an external reference price consumers' maximum willingness to pay a price range

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