Retailer Alibaba $($China$\text{'}$s answer to Amazon$)$ promises its customers "Boundaryless Retailing" which is the Idea that the "point of sale Is at the customer $($vs a specific channel$)$ so that the consumer shopping experience can happen anywhere through the use of various technologies" which uses a "coordinated retail offering that provides a seamless and synchronized customer experience using all the retailer's channels... collaboratively and effectively to ensure that the customer is the center of the retail management process." This type of retail channel is called $q,$ Channel.

Single

Multi

cross

Omni