Question: ______ retailing occurs outside a retail store, such as through in-home, telemarketing, automatic vending, and mail-order. Select one: a. Limited-line b. Non-store c. Scrambled merchandise
______ retailing occurs outside a retail store, such as through in-home, telemarketing, automatic vending, and mail-order.
Select one:
a.
Limited-line
b.
Non-store
c.
Scrambled merchandise
d.
Hypermarket
e.
Intertype
______ is designed so that the channel members work as one unified unit to achieve channel economies and maximize marketing impact.
Select one:
a.
vertical marketing system.
b.
horizontal marketing system.
c.
wholly-owned marketing system.
d.
homogeneous marketing system.
The Limited, which produces and retails clothing products in a coordinated channel, is an example of a(n):
Select one:
a.
administered vertical marketing system.
b.
channel network.
c.
contractual marketing channel.
d.
corporate vertical marketing system.
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