Question: Return on Customer ( ROC ) measures ( check all that apply ) : Question 9 options: The rate at which a business is able

Return on Customer (ROC) measures (check all that apply):
Question 9 options:
The rate at which a business is able to create value from any given customer
How much value is created relative to the amount of money employed to create it
The economic effect of a change in the likelihood of future business

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