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Return to Site 1 2 5 B 7 10 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 4443 46 47 G49 50 (48 of 50) (marketing research) information is collected from questions (measurements) that are free from systematic or statistical error. An absence of systematic error implies that the respondents (ie, the sampled people) who answer questions actually understand what the questions were asking. O Valid O Reliable Note: Clicking any button other than the Save Answer button will NOT save any changes to your answers! Save Answer Skip

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