Review Chapter 14 15 and reference chapter concepts when answering the following questions Chapter 14 https saylordotorg github io text emarketing the essential guide to online marketing s17 online copywriting html Chapter 15 https saylordotorg github io text emarketing the essential guide to online marketing s18 web analytics and conversion o html When writing for the Web, why are descriptive titles better than titles that play on words Why does Web copy need to be easy to read Why should users dictate your content List some ways that users' needs determine content What is the difference between goals, events, and KPIs (key performance indicators) How can site search data be used to optimize a Web site Why should changes be tested with a small number of Web visitors before being rolled out

Question: Review Chapter 14 & 15 and reference chapter concepts when answering the following questions: Chapter 14: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s17-online-copywriting.html Chapter 15: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s18-web-analytics-and-conversion-o.html When writing for the Web,

Review Chapter 14 & 15 and reference chapter concepts when answering the following questions:

Chapter 14:

https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s17-online-copywriting.html

Chapter 15:

https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s18-web-analytics-and-conversion-o.html

When writing for the Web, why are descriptive titles better than titles that play on words?
Why does Web copy need to be easy to read?
Why should users dictate your content? List some ways that users' needs determine content.
What is the difference between goals, events, and KPIs (key performance indicators)?
How can site search data be used to optimize a Web site?
Why should changes be tested with a small number of Web visitors before being rolled out?

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