Review Chapter 2 Case Study: Attaway Airlines Pg. 45

You are the IT director at Attaway Airlines, a small regional air carrier. You chair the companys systems review committee, and you currently are dealing with strong disagreements about two key projects. Dan Esposito, the marketing manager, says it is vital to have a new computerized reservation system that can provide better customer service and reduce operational costs. Molly Kinnon, vice president of finance, is equally adamant that a new accounting system is needed immediately because it will be very expensive to adjust the current system to new federal reporting requirements. Molly outranks Dan, and she is your boss. The next meeting, which promises to be a real showdown, is set for 9:00 a.m. tomorrow. How will you prepare for the meeting? What questions and issues should be discussed?

Leveraging the SWOT Analysis Excel Template, develop a SWOT analysis based on the findings and your understanding of the case study. Identify all possible Strengths, Weaknesses, Opportunities, Threats posed within the onset of this case study.

Strengths = What are our strengths, and how can we sue them to achieve our business goals?

Weaknesses = What are our weaknesses, and how can we reduce our eliminate them?

Opportunities = What are our opportunities, and how do we plan to take advantage of them?

Threats = What are our threats, and how can we asses, manage, and respond to the possible risks?

Summarize what conclusions were and provide a recommendation (where applicable) on prioritizing based on all SWOT categories.

Algimcil B37 X fic A B D E F G H K L M N o 19 20 Opportunities Threats Political Effect Trends 3 Product Lifecycle Competitors Exclusive Contract/Project 2 Niche Market New Technologies Market Demand Obstacles 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 Economic Situation Good Profit New Technologies Organization Brand Representative Exclusive Distributor Government Regulation Loyal Employees Financial Situation Goth Company Inc Metr Company Inc +Acm Company Inc 38 39 Dashboard Strengths Weaknesses Opportunities Threats (+ B22 fic A B F . M N R 1 2 STRENGTHS ANALYSIS Representative 3 4 No Strengths Item 5 C1 C2 3 Notes: YC C1 C2 6 1 Financial Situation Mature Company Goth Company Inc Metr Company Inc Acm Company Inc 1 2 1 7 8 2 3 2 YC 2. 1 3 1 1 1 1 9 2 1 Brand Representative 2 Mature Company 3 Experience 4 Good Price 5 Good Service 6 Expertise 7 Financial Situation 8 1 10 3 1 Points 1 2 3 4 0 2 3 Worst Standard Best 3 Expertise Experience 9 10 11 11 12 13 14 15 16 17 18 19 20 21 22 23 12 Good Service Good Price 13 14 15 Goth Company Inc Metr Company Inc +Acm Company Inc 24 Dashboard Strengths Weaknesses Opportunities Threats # Ready Calculate u B22 . for D. E F G H I K L M N O 0 R 7 1 WEAKNESSES ANALYSIS 2 3 4 5 No Weaknesses Item Reputation 3 C1 YC 2 C2 1 Notes: YC C1 C2 6 1 Goth Company Inc Metr Company Inc Acm Company Inc 7 1 2 3 8 9 1 Reputation 2 Organization 3 Poor Knowledge 4 Financial Situation 5 Experience 6 3 2. 2 1 1 1 1 1 Organizatio Points 1 10 3 Experience 11 2 Worst Standard Best 7 3 0 8 9 10 11 12 12 13 14 15 16 17 18 19 20 21 22 23 24 13 Financial Situation Poor Knowledge 14 15 Goth Company Inc Metr Company Inc +Acm Company Inc Dashboard Strengths Weaknesses Opportunities Threats OPPORTUNITIES ANALYSIS No Opportunities Item Trends Trends 3 C1 YC 2 1 3 1 Notes: YC C1 C2 C2 1 2. Goth Company Inc Metr Company Inc Acm Company Inc 2 Exclusive Contract/Proje ct 2 Niche Market 3 1 1 2 1 1 Trends 2 Niche Market 3 New Technologies 4. Exclusive Distributor 5 Brand Representative 6 Good Profit 7 Exclusive Contract/Project 8 3 un 1 1 1 1 2 Points 1 2 3 1 Worst Standard Best 2 3 0 9 Good Profit New Technologies 10 11 12 13 14 15 Brand Representative Goth Company Inc Exclusive Distributor Metr Company Inc +Acm Company Inc Dashboard Strengths Weaknesses Opportunities Threats + y Calculate B C D E F G H J K L M N 0 P Q R S 1 THREATS ANALYSIS 2 3 4 No Threats Item Political Effect 3 YC C1 C2 5 6 Product Lifecycle Competitors Notes: YC C1 C2 1 2 1 3 7 Goth Company Inc Metr Company Inc Acm Company Inc 1 2 1 2 8 3 New Technologies Market Demand 9 1 2 Points 1 1 10 1 3 1 1 3 2 1 Political Effect 2 Competitors 3 Market Demand 4 Economic Situation 5 Government Regulation 6 Loyal Employees 7 Financial Situation 8 Organization 9 Obstacles 10 New Technologies 11 Product Lifecycle 12 2 3 Worst Standard Best 1 2 3 Obstacles Economic Situation 3 1 1 3 3 3 1 2 3 2 2 1 Organization Government Regulation Financial Situation Loyal Employees 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 13 14 15 Goth Company Inc Metr Company Inc Acm Company Inc Dashboard Strengths Weaknesses Opportunities Threats Dood calculato FIA A Algimcil B37 X fic A B D E F G H K L M N o 19 20 Opportunities Threats Political Effect Trends 3 Product Lifecycle Competitors Exclusive Contract/Project 2 Niche Market New Technologies Market Demand Obstacles 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 Economic Situation Good Profit New Technologies Organization Brand Representative Exclusive Distributor Government Regulation Loyal Employees Financial Situation Goth Company Inc Metr Company Inc +Acm Company Inc 38 39 Dashboard Strengths Weaknesses Opportunities Threats (+ B22 fic A B F . M N R 1 2 STRENGTHS ANALYSIS Representative 3 4 No Strengths Item 5 C1 C2 3 Notes: YC C1 C2 6 1 Financial Situation Mature Company Goth Company Inc Metr Company Inc Acm Company Inc 1 2 1 7 8 2 3 2 YC 2. 1 3 1 1 1 1 9 2 1 Brand Representative 2 Mature Company 3 Experience 4 Good Price 5 Good Service 6 Expertise 7 Financial Situation 8 1 10 3 1 Points 1 2 3 4 0 2 3 Worst Standard Best 3 Expertise Experience 9 10 11 11 12 13 14 15 16 17 18 19 20 21 22 23 12 Good Service Good Price 13 14 15 Goth Company Inc Metr Company Inc +Acm Company Inc 24 Dashboard Strengths Weaknesses Opportunities Threats # Ready Calculate u B22 . for D. E F G H I K L M N O 0 R 7 1 WEAKNESSES ANALYSIS 2 3 4 5 No Weaknesses Item Reputation 3 C1 YC 2 C2 1 Notes: YC C1 C2 6 1 Goth Company Inc Metr Company Inc Acm Company Inc 7 1 2 3 8 9 1 Reputation 2 Organization 3 Poor Knowledge 4 Financial Situation 5 Experience 6 3 2. 2 1 1 1 1 1 Organizatio Points 1 10 3 Experience 11 2 Worst Standard Best 7 3 0 8 9 10 11 12 12 13 14 15 16 17 18 19 20 21 22 23 24 13 Financial Situation Poor Knowledge 14 15 Goth Company Inc Metr Company Inc +Acm Company Inc Dashboard Strengths Weaknesses Opportunities Threats OPPORTUNITIES ANALYSIS No Opportunities Item Trends Trends 3 C1 YC 2 1 3 1 Notes: YC C1 C2 C2 1 2. Goth Company Inc Metr Company Inc Acm Company Inc 2 Exclusive Contract/Proje ct 2 Niche Market 3 1 1 2 1 1 Trends 2 Niche Market 3 New Technologies 4. Exclusive Distributor 5 Brand Representative 6 Good Profit 7 Exclusive Contract/Project 8 3 un 1 1 1 1 2 Points 1 2 3 1 Worst Standard Best 2 3 0 9 Good Profit New Technologies 10 11 12 13 14 15 Brand Representative Goth Company Inc Exclusive Distributor Metr Company Inc +Acm Company Inc Dashboard Strengths Weaknesses Opportunities Threats + y Calculate B C D E F G H J K L M N 0 P Q R S 1 THREATS ANALYSIS 2 3 4 No Threats Item Political Effect 3 YC C1 C2 5 6 Product Lifecycle Competitors Notes: YC C1 C2 1 2 1 3 7 Goth Company Inc Metr Company Inc Acm Company Inc 1 2 1 2 8 3 New Technologies Market Demand 9 1 2 Points 1 1 10 1 3 1 1 3 2 1 Political Effect 2 Competitors 3 Market Demand 4 Economic Situation 5 Government Regulation 6 Loyal Employees 7 Financial Situation 8 Organization 9 Obstacles 10 New Technologies 11 Product Lifecycle 12 2 3 Worst Standard Best 1 2 3 Obstacles Economic Situation 3 1 1 3 3 3 1 2 3 2 2 1 Organization Government Regulation Financial Situation Loyal Employees 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 13 14 15 Goth Company Inc Metr Company Inc Acm Company Inc Dashboard Strengths Weaknesses Opportunities Threats Dood calculato FIA A