Question: review / discuss your exam performance, please see Dr . Sharpe during office hours. Question 1 2 pts If the marketing communication has piqued the

review

/

discuss your exam performance, please see Dr

.

Sharpe during office hours.

Question

1

2

pts

If the marketing communication has piqued the interest of its target market, the goal of subsequent IMC messages should be to move the consumer from "I want it

"

to "I like it

. "

true

False

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