Review the Annual Report for Stockholders and the Form 10-K for your company.   Using the above list of Marketplace Issues, identify the marketplace issues affecting your company. Your company is large enough to be newsworthy.   Most likely, the issue you identified in the Annual Report for Stockholders or the Form 10-K might be reported elsewhere. With research apart from the Annual Report for Stockholders and the Form 10-K you may be able to find additional information about the issue.   There are several print media research sources available in the library:

1. Wall Street Journal
2. New York Times
3. Barron’s
4. Moody’s Complete Corporate Index
5. Standard and Poor’s Industry Guide

The Internet makes a vast universe of material available to you. It is fast and convenient. The chances are remote that you will not be able to discover sufficient information to satisfy your needs. Use your favorite search tool and start digging.

Your company is a good place to start. Their website may have relevant press releases about the issue. Some of the officers may have made speeches or written articles about it.

Describe the significant marketplace issues identified in the Annual Report for Stockholders and the Form 10-K for your company. For each issue:

1. Include the marketplace category.
2. The description of the issue as it appeared in the Annual Report for Stockholders and the Form 10-K for your company.
3. Your interpretation of its significance to the company, what the importance is to the company and if management is capable of creating a positive outcome.

2.3 - Challenges and Success for Your Company
Marketplace Issue		Description of the Issue	Significance
A
B
C
D

Answer rating: 100% (QA)

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