Review the Case Study: How to Make an Information Strategy for a Radio Station in Chapter 1 on pp. 6-12 of the textbook, and answer the following questions. NOTE: You should not try to answer all the questions in one post. We will work through them all as a group over the course of the week.

1. The radio station selected return on equity (ROE), market share, and average listening time as its Key Performance Indicators (KPIs). What is a KPI, and why do you think these particular KPIs were selected for the radio station? What other possible KPIs could they have chosen?

2. What were the questions posed for the station's business analytics initiative, and how were these questions related to the station's KPIs? What other analytical questions could be asked?

3. What data sources and analytical methods were used to answer the questions?

4. How did the results of the business analytics initiative influence decision-making at the radio station?

5. Pick one of the roles in the business analytics (BA) model shown in Exhibit 1.1 in the textbook, and explain how the individual(s) in that role contributed to the process described in this case.