Review the content strategy examples presented in Chapter 11: o TikTok's Business Creative Hub Create engaging videos Create dynamic captions Use hashtags Take advantage of music and sounds Engage with others Produce a variety of content Create a branded filter Capitalize on trends Create or join a challenge i contest Leverage influencers & creators Post often and at optimal times Go live Have students break up into groups and find TikTok content strategy examples from the above list from brands o What is it about their TikTok content strategy that stands out? 0 Provide examples of great videos and why they are succeeding on TikTok. 0 Have a class discussion about how the content strategy options can positively impact businesses