Review the content strategy examples presented in Chapter 11: TikTok's Business Creative Hub Create engaging videos Create dynamic captions Use hashtags Take advantage of music and sounds Engage with others Produce a variety of content Create a branded filter Capitalize on trends Create or join a challenge 1' contest Leverage influencers & creators Post often and at optimal times (30 live Instructions Have students: 1. 3. Choose a brand of your liking. Imagine that you were just hired as a TikTok influencer for that brand. The brands social media goals are to: Increase brand awareness 0 Increase engagements Your goal as an influencer is to help meet one, or both of the above objectives. Select a TikTok social media content strategy idea from Chapter 11 or come up with your own social media content strategy idea. Using your own TikTok account, create 3 TikTok videos to promote the brand and help achieve their goals. Upload your TikTok videos to (32. Activity 1b: Alternative TikTok Content Strategy Assignment This exercise can be completed during an asynchronous class or as a homework assignment