Question: Review the Dell case, Case 1,1, and the questionnaire given toward the end of the book. Go to the Companion website for this book and

Review the Dell case, Case 1,1, and the questionnaire given toward the end of

the book. Go to the Companion website for this book and download the Dell

nning

data file

1. The mean response on which of the evaluations of Dell

(q8 1 to q8_13) exceeds 5 (the midpoint of the scale )?

2. Are the two overall satisfaction groups derived based on the recoding of q4,

as specified in Chapter 10, different in terms of each of the evaluations of

Dell (g8_1 to q8_13)?

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