Question: Review the information in Section 6.1 about the three types of searches (informational, navigational, and transactional) that people conduct on search engines. Put yourself in

Review the information in Section 6.1 about the three types of searches (informational, navigational, and transactional) that people conduct on search engines. Put yourself in the role of an SEO consultant for your college or university. Create a set of content and/or keyword strategies that you would recommend to your institutions leaders to increase the chances of appearing on SERPs resulting from prospective students conducting each kind of search

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