Review the instructions outlined on the two Assignment 1: Case Analysis Discussion documents in the assessment information widget on UM Learn (Document 1 and Document 2).

Case studies are to be purchased from Ivey Publishing (see the course announcement on this topic).

Answer the below questions for this case study AND provide detailed responses to at least two other students before June 6 at 4:30 pm. Students also have the opportunity to obtain marks for the Quality of Participation rubric criteria by engaging in the class discussion on the case study.

1. What is Circustrix's current business-level strategy? Provide support for your answer.
2. What criteria did the Circustrix use to decide on the countries in which to expand when they originally expanded outside of the US? Which variable was most important in their decision ranking?
3. What alternatives are available to Circustrix? Use a decision matrix to evaluate your options. What would you recommend? Fully explain the criteria and ranking you have selected for your matrix.