. Review the John Deere case study that opens the chapter. From this case. identify examples of different key terms and concepts covered in the chapter. For example, when MetoKote built a paint plant right next door to John Deere's manufacturing plant. this was an example of a relationship-specific adaptation. . Review the John Deere case study that opens this chapter. Applying concepts from the chapter, what else could be done to build a more effective buyer-supplier relationship with MetoKote? How should John Deere manage a rela- tionship with a supplier of cleaning supplies for its manu- facturing plant? Offer some specific recommendations based on what you learned in this chapter. . Compare and contrast the buying behavior of final consumers and organizational buyers. in what ways are they most similar and in what ways are they most different? . Briefly discuss why a marketing manager should think about who is likely to be involved in the buying center for a particular purchase. Is the buying center idea useful in consumer buying? Explain your answer. . if a nonprofit hospital were planning to buy expensive MRI scanning equipment (to detect tumors), who might be in- volved in the buying center? Explain your answer and de- scribe the types of influence that different people might have. . Describe the situations that would lead to the use of the three different buying processes for a particular product a manufacturer of bicycles that will be purchasing handle- bars for a mountain bike. . How likely is it that each of the following would use competitive bids: (a) a small town that needs a road resur- faced, (b) a scouting organization that needs a printer to print its scouting handbook. (c) a hardware retailer that wants to acid a new lawn mower line. (d) a grocery store chain that wants to install new checkout scanners, and (e) a sorority that wants to buy a computer to keep track of member dues? Explain your answers