• Review the Learning Resources for this module.
• Find an integrated marketing campaign that uses advertising, personal selling, sales promotion, public relations, direct marketing, and other concepts you have encountered in this module's Learning Resources.
• Consider the relationship of the components of the marketing mix in the marketing campaigns.
• Analyze the components of the marketing mix.

Post by Day 3 a brief description of the integrated marketing campaign you selected. Describe the components of the marketing mix used in the campaign, and provide an analysis of the impact each component of the marketing mix has on the campaign.

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Learning Resources

Britt, P. (2011).Web marketing: Chart a winning course with social media.KM World,20(1), 8.

This article explores several companies and their utilization of social media for performance evaluation and consumer feedback.

Carter, J. F. (2010).8 social media strategies to engage multicultural consumers. Mashable. Retrieved fromhttp://mashable.com/2010/04/21/social-media-multicultural/

In this article, the author discusses the benefits and strategies for reaching multicultural audiences with social media.

Fucini, J. (2010).You are your own advertising platform when you engage customers through social media.Musical Merchandise Review,169(8), 22-24.

This article follows the fall of traditional advertising and the rise of a market that renders social media an effective platform for business promotion and customer engagement.

Rose, T. (n.d.)Using mobile for deeper reach into multicultural audiences. Multicultural Marketing Resources, Inc. Retrieved fromhttp://multicultural.com/resources/digital_media

In this article, the author explains why African American and Hispanic audiences make up an important segment of the digital marketplace that marketers cannot ignore.

Tylee, J. (2010).The man who revealed Toshiba's emotional side.Campaign, 19, 16.

This article tells the story of a marketing professional who revolutionized a company through an exciting and emotional style of advertising.