Review the section in Chapter $9$ concerning how we lose our privacy.

Kroger uses its loyalty cards, Kroger app, and online ordering platform to use data mining in its marketing.

You may use outside sources to learn more about Kroger's data mining and behavioral marketing.

Explain:

$(1)$ What is data mining from a marketing perspective?

$(2)$ What kind of information does Kroger collect from its data mining? Identify three things from their privacy policy Links to an external site. $($click on link$).$

$(3)$ How does Kroger use data mining to engage in behavioral marketing?

$(4)$ What ethical issues are raised because of its use?

$(5)$ What do you think personally about data mining and behavioral marketing?