Review the section in Chapter 9 concerning how we lose our privacy.

Kroger uses its loyalty cards, Kroger app, and online ordering platform to use data mining in its marketing.

Explain (1) what data mining is from a marketing perspective; (2) what kind of information can Kroger collect from its data mining; (3) how Kroger would use data mining to engage in behavioral marketing; and (4) what ethical issues are raised because of its use. Note that I am not looking for an IT answer; I am looking for a legal and marketing one.

Each of the four questions should have its own paragraph or bullet point.