Question: Review the textbook distinction between push versus pull strategies ( p . 1 8 0 ) . What are some of the considerations that distinguish

Review the textbook distinction between push versus pull strategies (p.180). What are some of the considerations that distinguish push and pull strategies for getting products into retail outlets (again, use sentences and paragraphs, not bullet lists or charts)? Provide one of more concrete example(s) to clarify the distinction between push versus pull strategies for a specific product that you consume on a regular basis. On your view, how have environmental factors such as the Internet and social media (technological environment), the COVID-19 pandemic supply-chain global disruptions (legal-political and social environments), and/or current inflation in the context of the Russia/Ukraine war (the economic and legal-political environments) changed the attractiveness of push versus pull strategies? Extending Galloways description of the success of Amazon in disrupting retail memory lane, how would he characterize how Amazon as an ecommerce giant has affected the relative attractiveness of competing push versus pull strategies? Lastly, if most products on store shelves get there through push strategies, will marketing through social media, Amazon Marketplace e-commerce, and/or other digital marketing techniques change this?

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