Question: Reviewing from the New Product Development chapter (Chapter 12), according to the Diffusion of Innovation, which factor is primarily responsible for the diffusion of new

Reviewing from the New Product Development

Reviewing from the New Product Development chapter (Chapter 12), according to the Diffusion of Innovation, which factor is primarily responsible for the diffusion of new products? O Word-of-mouth communication by consumers O Advertising on TV Personal selling by sales reps O Sales and discounts Question 2 1 pts Which statement is true about new products (again, reviewing Chapter 12, New Products)? O Pioneers (first-movers) are always successful a Most new products fail About one-third of all new products are successful There is a 50-50 chance of success for a new product

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