rewrite in different words: 1. Customer Focus: The primary focus of TQM is to meet customer requirements and strive to exceed customer expectations. This involves understanding customer needs and customer service. 2. Leadership: Leaders establish unity of purpose and direction. They create conditions in which people are involved in achieving the organization's quality objectives. 3. Involvement of People: In a TQM environment, all members of an organization participate in improving processes, products, services, and the culture in which they work. 4. Process Approach: A desired result is achieved more efficiently when activities and related resources are managed as a process or series of interconnected processes. 5. System Approach to Management: Identifying, understanding, and managing a system of interrelated processes for a given objective contributes to the effectiveness and efficiency of the organization. 6. Continual Improvement: The organization's permanent objective is continually improving its performance and capabilities. 7. Factual Approach to Decision