rewrite it to include only the necessary information. Lean on your notes and instinct. Some rearranging will be necessary. Remember, this is a recommendation, make sure the recommendation is clearly stated. Again, I imagine you can get this down to a few concise paragraphs.

In recent years, Nintendo has developed a proven iterative design process for their line of video game consoles, and this model can be used for other companies to fill the gaps in their own markets. Microsoft, while one of the leading members of the entertainment system industry, routinely falls below Nintendo in console sales (quantity) and revenue. While Nintendo has seen many different markets over the life of the company, they have been able to provide a consistent, stable product for consumers to appreciate. With the creation of an agile model to better handle consumer input, Nintendo effectively prioritizes the consumer wants and needs to fill shortfalls of their market and grow success even after a general decline in console sales. Comparatively, Microsoft still experiences certain industry challenges, where their model for success doesnt fill as many areas of the market. Microsoft: Xbox has seen great success in customer quality ratings, but without the diverse and agile design process that Nintendo uses, they couldnt make up the difference in consumer needs. Analysis: The aspects that set Nintendo apart from its competitor come from designs in their operation of business and how they prioritized the consumer markets. The first of these principles addresses how Nintendo uses feedback to innovate every product, and better fill the wants and needs of the average consumer. With Nintendo releasing a new iteration every 6 years compared to Microsofts 5-year design cycle, Nintendo showed their dedication to patient, fluid design models (Nintendo 2021). This differed from Microsoft in that the Xbox had a design life that prioritized cutting edge graphics, processing, and other components. While these were valued by fans of the company, the resulting design meant a stationary console that would abandon the portable market. Both companies saw relative success in iterations of each console, but Nintendo consistently provides higher console sales and revenue from video game platforms than Microsoft. This is a proven method for Microsoft to improve the quantity of sales while also expanding into new markets.

In the world of media technology, the customers desires are shifting faster than ever. Failing to alleviate the needs of the customer holds a higher price than ever, and Nintendo showed that their model was ready to adapt at the speed required. Using massive community forums, feedback chains via email, and even surveys to most effectively identify the consumers wants and needs in the next design. This level of attention to community input is what set Nintendo apart from Xbox, as shown in Exhibit A (Conte 2021). Nintendo had received enough feedback to see that portability was a higher priority to their consumers than what Xbox would hope to achieve in their console, and this gave them the market priorities of their most successful console to date, the Nintendo Switch. By listening to consumers instead of remaining on the same track of innovation, Nintendo took a risk by pioneering technology that could address new wants of the market. Conclusion: While Microsoft: Xbox gained public trust and found general market success from 2000- 2018, they failed to identify new opportunities for growth. This lack of diverse innovation meant that while Microsoft could capture the loyal gaming consumer, it was unable to fill the gaps in the market for new customers. If they were to adopt certain process principles of Nintendo, such as innovation through iterative design and a fluid design model for filling wants and needs more effectively, Microsoft could find the same levels of success that Nintendo currently does.