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as also created a parceptual map to further differentiate t$/$ from its competitors. The perceptual map measures two amily vehicle reliability and family vehicle safety. On the $p$ Sienna Mini$-$Van is positioned as the most reliable and sa emphasizing its features such as the advanced safety tech interior, and versatility. By positioning the Sienna Mini$-$Va$!$ able and safest family vehicle, Toyota is able to differentiat from the competition and create a position in the market $ts$ with the target market. Additionally, by emphasizing the features of the Sienna Mini$-$Van, Toyota is able to appeal t arket's need for a reliable and safe family vehicle.