Rising Sun Construction is a California company that is anxious to expand its business by entering the Japanese market Opportunities for overseas companies are tightly limited in Japan however When Jerry Blank the companys business development officer begins a successful networking effort in Japan questions are raised about whether his efforts are ethicallyand legallysound

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When markets in foreign countries offer a higher profit potential than your home market it makes sense to expand internationally As you prepare your expansion and research target markets in other coun... View the full answer