Robert Arrington's main conclusion in "Advertising and Behavior Control" is that:

Advertising never alters the behavior of consumers.

Advertising may, but often does not, create desires which are irrational or not actually those of the consumer.

Advertising controls the lives of nearly all consumers through manipulation and should be restricted via regulation.

Advertising controls the lives of nearly all consumers through manipulation, but should not be restricted via regulation since consumers enjoy being manipulated.