Incorrect Incorrect Question 1 Robert Arrington's main conclusion in "Advertising and Behavior Control" is that: Advertising controls the lives of nearly all consumers through manipulation and should be restricted via regulation. Advertising never alters the behavior of consumers. Advertising may, but often does not, create desires which are irrational not actually those of the consumer. Advertising controls the lives of nearly all consumers through manipulation, but should not be restricted via regulation since consumers enjoy being manipulated. Question 2 0/1 pts Knowledge of the products and their characteristics According to George Brenkert in "Marketing and the Vulnerable, which of the following is a characteristic of market competency? The knowledge that one should shop around All of these Ability to determine differences in quality and the best price Knowledge of legal rights 0/1 pts Incorrect Incorrect Question 4 According to Jonathan H. Adler, which of the these is true concerning the emphasis made by the Supreme Court concerning commercial speech? The Court decision recognized that commercial speech could also serve to advance the broader interests of democratic self-governance. The Court emphasized the value of information about goods and services to consumers. All of these are true. 0/1 pts The Supreme Court concluded that the First Amendment should protect commercial speech Question 5 According to Carl Elliott in "The Drug Pushers, which of the following is true: 0/1 pts Physicians should make prescription decisions based on the best available clinical data All of these. Drug marketing uses inducements such as gifts, puffery, and misinformation to sell more drugs. Studies show that the more gifts a doctor receives, the more likely s/he is to prescribe a pharmaceutical company's drugs. Drug salespeople track physician exact prescriptions and influence them to prescribe more of their company's drugs