rofessional Engineering Management TechniquesEAT$340$Group AssignmentGroup Assignment BriefThe assignment is based on a hypothetical scenario concerning $$Piccolo Bags$,$ a fashion importand export company. The company has a project team and a geographically distributedmanagement team. They use the widely available communication technologies and approaches tocommunicate, work together, share documents, discuss ideas, solve problems, and make decisions.The ScenarioA manufacturer of washing machines, $$WasherWasher$,$ is considering the introduction of a newrange of products. Currently, the company produces a single type of washing machine in $$white$,$but their marketing department believe that they can increase sales by widening the productportfolio and producing different colored washing machines. In particular, they believe blackmachines with gold doors and handles could be a $$niche$$ market at the moment but would like theability of manufacturing to vary the color of the product as $$fashion trends$$ and buyer preferenceschange in the future. The CEO $($Chief Executive Officer$)$ of WasherWasher is not convinced bythe idea, and has asked the management team $$ Manufacturing, Marketing and Finance andEngineering to carry out a feasibility study.He has assigned a team lead by the Project Manager consisting of the Marketing, Manufacturing,Finance, Human Resource and Operation Managers to carry out a feasibility study. They mustproduce a report and present their findings$/$ recommendations in a formal presentation. A detailedoverall project feasibility analysis process flowchart is required to be integrated in the report.Individual students$/$Team Members must adopt one of the following managerial roles for their partof the report and each member needs to have a different role. The main questions to be answeredby each management team members are:Project Manager$$ Who are the project stakeholders? Provide the project stakeholders analysis.$$ What are the success criteria and critical success factors of the project?$$ What are the benefits of the proposed initiatives to the company, employers, andcustomers?$$ What is the current communication protocol between the project team and managementteam?$$ Are you facing any communication problems between the team members? If any, explainwhat they are and how to overcome them. Otherwise, suggest the future plan to maintainand further improve the communication between the team members.Marketing Manager

$$ What is the marketing plan$/$strategy currently adopted by the marketing team?$$ Who is the $$target$$ market of the automobile products produced?$$ How is the historical, current, and forecast market demand of the automobile products tojustify the needs for production capacity upgrading?$$ What methods$/$processes$/$approaches will be adopted by the marketing team to ensure thatthe upgrading meets the customer needs and requirements?$$ Do you need additional staff to cope with the proposed initiatives?The CEO expects that such a strategy should involve some if not all of the conventional$$marketing$$ approaches i$.$e$.,$ market research, $4$p$$s $($Price$,$ Promotion, Place, Product$),$ SWOT,PEST analysis.Manufacturing Manager$$ What impact might the proposed production capacity upgrading, have on existing andfuture manufacturing in terms of safety, the environment, cost, customer service andquality factors.$$ Due to the upgrading, what are the technology and facilities need to involve in theproduction line?$$ Will the upgrading require additional resource allocation and planning?Finance Manager$$ What are the financial implications to the business?$$ What is the current profit$/$loss status?$$ What will be the profit$/$loss status after the capacity upgrading?$$ Is the new project viable financially? The cash flow and cost$/$benefit analysis that clearlyarticulated the payback period, ROI, NPV etc. is essential in the report and presentation.Human Resource ManagerThe HR manager should consider including some of the following areas in their report:$$ Will the upgrading impact the employee lifecycle, the policies and statutory requirements.$$ What is the recruitment process will be followed for new employees, who skills arerequired to support the upgrading? How will that be organized and managed?$$ Holistically, what is the existing culture in the company? How will that be conveyed,embedded, and communicated to new employees?$$ What systems are in place to reward, measure the performance of employees and what arethe challenges that might ensue and be guarded against?$$ What training will be required for new starters? What grading system will be adopted?Other factors that might be relevant such as issues of flexibility, standard operations, equality ofterms and conditions, balance between work and home life, individual development are suggestedto be discussed.

Operation ManagerAs Operation Manager your task is to develop and present a operation strategy for the increase ofbag production. You need to highlight the difference$($s$)$ of the de