Role play Assignment - Sales Management- (8) marks

Choose a product or service for international company. In relations to Sales Management course, answer the following questions:

1. Type the exact name of the product/service:

2. Type the name of the company/organization:

3. Provide the official website page of the company which introduce the product/service, if it is not available provide the official web of the company
4. The selling process of this product/service is usually B2B/B2C or both? (0.5 mark)
5. Is this product/service customized or standardized? (0.5 mark)
6. In your opinion, what is the main challenge that face salespeople who work to promote the sales of this product/service (Competition, Customers, Technology), Why (explain in 20 words max.) (1 mark)
7. In your opinion, what is the appropriate Sales Approach that salespeople have to follow (Trust-Based Relationship, Transactional Selling), why (explain in 20 words max.) (1 mark)
8. Does this product/service require a personal selling? (Yes/No) (0.5 mark)
9. If personal selling is required, What is the appropriate personal selling approach that should be followed (Stimulus Response, Mental States, Problem Solving, Need Satisfaction, Consultative Selling), why (explain in 20 word max.) (1 mark)
10. What are the appropriate Sales channels to merchandise this product/service (The Internet, Industrial Distributors, Independent, Representatives, team Selling, Telemarketing, Trade Shows) you can choose more than one, why (explain in 20-word max.) (1 mark)
11. Does this product/service require generalists or specialists salespeople, why (explain in 20 words max.) (1 mark)
12. Propose a compensation plan for the salespeople, stating financial & non-financial rewards, if appropriate. (40 words max (1.5 marks)