1. Rolex is considered a national (actually international) advertiser. It has a strong brand identity and is considered a premier product in its category. They have decided to run a public service campaign, supporting local Arts programs. The campaign is running on National Public Radio (NPR) and the Public Broadcasting System (PBS) network, bracketing the opera program. Do you think this a good choice for their advertising strategy? Please explain your answer (why or why not?).
2. Turbo Tax wanted to appeal to professional women entrepreneurs, to convince them to improve their record-keeping and to get a jump on their taxes. What type of media should be included in their marketing mix?
3. When Hyundai's Tucson appears in episodes of The Walking Dead, it's not a coincidence. What form of promotion is Hyundai using and how does its value compare to traditional advertising?

Answer rating: 100% (QA)

1 Yes Rolexs decision to run a public service campaign supporting local Arts programs on NPR and PBS ... View the full answer