2. Rolex is introducing a new version of its popular wristwatch. They are going to place an ad introducing the product in the next issue of Town & Country magazine. What explains the preference for magazine advertising for a product such as this?
4. Since Town & Country, like most magazines, only publishes once a month, (low frequency) what can Rolex do to supplement their product rollout in the "market"?
6. Rolex created a special insert for Town & Country. When you remove it from the magazine it becomes a brochure and also provides a tool to measure your wrist. Why would Rolex pay to use an insert?
8. Town & Country is considered a consumer magazine. What other categories are used to describe magazines?
10. What are four examples of consumer magazines?
12. 
    

Answer rating: 100% (QA)

The preference for magazine advertising for a product like Rolexs new wristwatch can be attributed to several factors 1 Targeted Audience Town Country ... View the full answer