Question: Ron Johnson was a start executive at Apple before he came to JC Penny as CEO. At JCP he applied the Apple playbook moving JC

  1. Ron Johnson was a start executive at Apple before he came to JC Penny as CEO. At JCP he applied the Apple playbook moving JC Penney toward the higher end of the market and going with hunches, rather than applying more traditional decision-making. Why did his attempt to change JC Penneys strategic position from cost-leadership to a blue ocean strategy fail so spectacularly? What are the key lessons from this failure?

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