Rubric for Case Written Assignment (Midterm Paper) A level work B level work C level work DF level work Score The representation of Introduction An accurate and Mst of the important Provides some basic information is information about the the organization and organization and the the industry are industry but several incomplete and essential elements are inadequate introduction of the included. Good organization and the description and industry. Al components of this portion are included Company and the industry are not included complete manner The company's Analysis of Agood analysis of the The analysis provides PESTEL analysis is excellent mannc. out: however it misses several important Analysis for the industry) SWOT Analysis SWOT analysis is SWOT analysis is Basic elements for a SwOT analysis is a few of the important parts. carried out in an mostly adequate but excellent manner misses a few Suggests strategies important and evaluates each of components SWOT analysis are provided but misses completely unsatisfactory Ethics and Company is evaluated in an excellent manner in terms of its ethical behaviors and social Evaluation is mostly Evaluation is missing Evaluation is adequate several important completely Responsibility Organization's Applics financia Financial Applies financial Fimancial analysis Docs not mect a analysis tools in an analysis tools in amecsome of the minimum criterion exemplary manner to mostly adoquate way basic criteria that indicates knowledge on to determine Demonstrates some organization's current organization's current basic know ledgefinancial analysis mcaning of Misses a few ratios, CAGR are important points oosnooded to the results lack applying thcories&inadequate; most of address the enough examination and are incomplete Unsatisfactory level of Overall Strategy Exemplary analysis Good number of Recommenda of improvement recommendations is There are some rocommendations with justifications unsatisfactory Incomplete, inadequate and initiatives. Addresses made with Making Use of expoctod results & justifications all models and organization's potential for future success with Adequate numbers of capability in terms of Does not utilize the prmous findings are linked to the strategy findings of previous Provides clear and accurate connections with findings from previous sections. Exemplary work writing, APA. use of models grammar, proper language (see content rubric) 6. Overall Strategy Recommendations What are your strategy for Under Armour based on the analysis you conducted in this paper? 6.1. Summary Conclusions based on Mission and Vision Conclusions based on Macro-Environment External Analysis of the industry 6.3. Summary/Conclusions based on SWOT 6.4. Summary/Conclusions based on 5 Forces 6.5. Summary Conclusions based on type of Generic Strategy 6.6. Summary Conclusions based on Strategic Map 6.7. Summary Conclusions based on Finance analysis 6.8. Summary /Conclusions based on other models/analysis you have employed 7. References 8. Appendix Formatting Guidelines Please find below the requirements and outline for your case written assignment. You will notice that, under some of the sections (topics) there are specific questions that you will need to answer. A rubric was designed for this assignment which you should review and follow. The report length is limited to a maximum of 10 have a cover page, table of contents; references section and appendix (Notice that none of these count towards the 10-page maximum). The paper should have a professional ges. You should number all your pages; appearance. This means: No grammar or spelling errors (including foreign names and words). Tables, graphs and exhibits should have a title and number .All references used in the report should be listed in APA format. (this will heavily impact your grade) .Pages (except the cover) should be numbered, and employ 1.5 spaced, with margins: 0.5 inches left and right and 0.5 inches top and bottom 12-pitch font Calibri Portrait layout (mostly) Sections, paragraphs, and other subdivisions of the report should be clearly marked and follow numbers and titles as per the suggested outline shown above/below .An appendix to be included in this paper will not have space (length) limitation and should include any additional information you consider pertinent for this project. This includes graphs, tables, statistics or other such as mission, vision, 5 forces, strategic map etc) References: Your bibliography should include at least 7 sources different than the class textbook. (IACBE) Case Written Assignment Under Armour Kevin Plank, CEO of Under Armour, has employed you as a consultant to assess the company's overall situation and recommend a set of actions to improve its future prospects. assignment. (Formatting guidelines for your paper are at the end.) OUTLINE I. Introduction 1.1. Company Background 1.2. Description of the Industry (Industry Competitors, Industry Dominant Economic Features, Market Size, Market Growth Rate, Industry Trends)- Create a Summary Table with all the pertinent indicators of UA and its competitors for 2016 2. Macro-Environment External Analysis (PESTEL analysis of the industry 2.1. Political factors for the industry 2.2. Economic conditions for the industry 2.3. Socio-Cultural forces for the industry 24. Technological factors for the industry 2.s. Environmental forces for the industry 2.6. Legal and regulatory factors for the industry 3. SWOT Analysis for Under Armor 3.1. Strengths 3.2. Weaknesses 3.3. Opportunities 3.4. Threats (What does a SWOT analysis reveal about the overall attractiveness of Under Armour's situation?) 4. Ethics and Social Responsibility Evaluate Under Armor in terms of its ethical behaviors and social responsibility initiatives. s. Financial Analysis s.1. Conduct a thorough financial analysis for Under Armour based on its revenue, profit and key financial ratios. (horizontal and vertical analysis including CAGR) 6. Overall Strategy Recommendations What are your strategy recommendations for Under Armour based on the analysis you conducted in this paper? 6.1. Summary Conclusions based on Mission and Vision Summary Conclusions based on Macro-Environment External Rubric for Case Written Assignment (Midterm Paper) A level work B level work C level work DF level work Score The representation of Introduction An accurate and Mst of the important Provides some basic information is information about the the organization and organization and the the industry are industry but several incomplete and essential elements are inadequate introduction of the included. Good organization and the description and industry. Al components of this portion are included Company and the industry are not included complete manner The company's Analysis of Agood analysis of the The analysis provides PESTEL analysis is excellent mannc. out: however it misses several important Analysis for the industry) SWOT Analysis SWOT analysis is SWOT analysis is Basic elements for a SwOT analysis is a few of the important parts. carried out in an mostly adequate but excellent manner misses a few Suggests strategies important and evaluates each of components SWOT analysis are provided but misses completely unsatisfactory Ethics and Company is evaluated in an excellent manner in terms of its ethical behaviors and social Evaluation is mostly Evaluation is missing Evaluation is adequate several important completely Responsibility Organization's Applics financia Financial Applies financial Fimancial analysis Docs not mect a analysis tools in an analysis tools in amecsome of the minimum criterion exemplary manner to mostly adoquate way basic criteria that indicates knowledge on to determine Demonstrates some organization's current organization's current basic know ledgefinancial analysis mcaning of Misses a few ratios, CAGR are important points oosnooded to the results lack applying thcories&inadequate; most of address the enough examination and are incomplete Unsatisfactory level of Overall Strategy Exemplary analysis Good number of Recommenda of improvement recommendations is There are some rocommendations with justifications unsatisfactory Incomplete, inadequate and initiatives. Addresses made with Making Use of expoctod results & justifications all models and organization's potential for future success with Adequate numbers of capability in terms of Does not utilize the prmous findings are linked to the strategy findings of previous Provides clear and accurate connections with findings from previous sections. Exemplary work writing, APA. use of models grammar, proper language (see content rubric) 6. Overall Strategy Recommendations What are your strategy for Under Armour based on the analysis you conducted in this paper? 6.1. Summary Conclusions based on Mission and Vision Conclusions based on Macro-Environment External Analysis of the industry 6.3. Summary/Conclusions based on SWOT 6.4. Summary/Conclusions based on 5 Forces 6.5. Summary Conclusions based on type of Generic Strategy 6.6. Summary Conclusions based on Strategic Map 6.7. Summary Conclusions based on Finance analysis 6.8. Summary /Conclusions based on other models/analysis you have employed 7. References 8. Appendix Formatting Guidelines Please find below the requirements and outline for your case written assignment. You will notice that, under some of the sections (topics) there are specific questions that you will need to answer. A rubric was designed for this assignment which you should review and follow. The report length is limited to a maximum of 10 have a cover page, table of contents; references section and appendix (Notice that none of these count towards the 10-page maximum). The paper should have a professional ges. You should number all your pages; appearance. This means: No grammar or spelling errors (including foreign names and words). Tables, graphs and exhibits should have a title and number .All references used in the report should be listed in APA format. (this will heavily impact your grade) .Pages (except the cover) should be numbered, and employ 1.5 spaced, with margins: 0.5 inches left and right and 0.5 inches top and bottom 12-pitch font Calibri Portrait layout (mostly) Sections, paragraphs, and other subdivisions of the report should be clearly marked and follow numbers and titles as per the suggested outline shown above/below .An appendix to be included in this paper will not have space (length) limitation and should include any additional information you consider pertinent for this project. This includes graphs, tables, statistics or other such as mission, vision, 5 forces, strategic map etc) References: Your bibliography should include at least 7 sources different than the class textbook. (IACBE) Case Written Assignment Under Armour Kevin Plank, CEO of Under Armour, has employed you as a consultant to assess the company's overall situation and recommend a set of actions to improve its future prospects. assignment. (Formatting guidelines for your paper are at the end.) OUTLINE I. Introduction 1.1. Company Background 1.2. Description of the Industry (Industry Competitors, Industry Dominant Economic Features, Market Size, Market Growth Rate, Industry Trends)- Create a Summary Table with all the pertinent indicators of UA and its competitors for 2016 2. Macro-Environment External Analysis (PESTEL analysis of the industry 2.1. Political factors for the industry 2.2. Economic conditions for the industry 2.3. Socio-Cultural forces for the industry 24. Technological factors for the industry 2.s. Environmental forces for the industry 2.6. Legal and regulatory factors for the industry 3. SWOT Analysis for Under Armor 3.1. Strengths 3.2. Weaknesses 3.3. Opportunities 3.4. Threats (What does a SWOT analysis reveal about the overall attractiveness of Under Armour's situation?) 4. Ethics and Social Responsibility Evaluate Under Armor in terms of its ethical behaviors and social responsibility initiatives. s. Financial Analysis s.1. Conduct a thorough financial analysis for Under Armour based on its revenue, profit and key financial ratios. (horizontal and vertical analysis including CAGR) 6. Overall Strategy Recommendations What are your strategy recommendations for Under Armour based on the analysis you conducted in this paper? 6.1. Summary Conclusions based on Mission and Vision Summary Conclusions based on Macro-Environment External