Haval's new Funky Cat or Ora, is on its way to South Africa, promising to be...

 

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Haval's new Funky Cat or Ora, is on its way to South Africa, promising to be Mzanzis cheapest new electric vehicle yed News24 Motoring contributor Mamus Hattingh sampled the fun city slicker in Australia but requires you as a marketing specialist to advise if the new offering is a fit for the South African market. FORMATIVE ASSESSMENT 2 Question 1 [100 MARKS] (25 Marks) Haval's new Funky Cat, or Ora, is on its way to South Africa, promising to be Mzanzi's cheapest new electric vehicle. Considering that a high price is seldom associated with corresponding high quality. Assess the wisdom of deploying a low pricing market-entry strategy instead of a high price market-entry strategy. Question 2 (25 Marks) Is South Africa ready for electric vehicles (EVS)? Substantiate your answer taking the socio-economic dynamics of South Africa into consideration. Outline the various market segments that Haval's new Funky Cat will hope to pursue. Question 3 (25 Marks) Haval can choose to become a "house of brands" or a "branded house". Discuss the two brand architectures and recommend the appropriate structure for Haval stating the resulting benefits. Your discussion should show the essence of correctly naming a brand. Question 4 (25 Marks) Haval is an automotive marque owned by the Chinese automaker Great Wall Motors (GMW) that specialises in crossovers and SUVs. GMW has successfully sold their products in Australia prior to the launch of Haval in March 2013 With the foregoing statements in mind, assess how the country-of-origin will influence Haval's new Funky Cat's entry into the South African market. Haval's new Funky Cat or Ora, is on its way to South Africa, promising to be Mzanzis cheapest new electric vehicle yed News24 Motoring contributor Mamus Hattingh sampled the fun city slicker in Australia but requires you as a marketing specialist to advise if the new offering is a fit for the South African market. FORMATIVE ASSESSMENT 2 Question 1 [100 MARKS] (25 Marks) Haval's new Funky Cat, or Ora, is on its way to South Africa, promising to be Mzanzi's cheapest new electric vehicle. Considering that a high price is seldom associated with corresponding high quality. Assess the wisdom of deploying a low pricing market-entry strategy instead of a high price market-entry strategy. Question 2 (25 Marks) Is South Africa ready for electric vehicles (EVS)? Substantiate your answer taking the socio-economic dynamics of South Africa into consideration. Outline the various market segments that Haval's new Funky Cat will hope to pursue. Question 3 (25 Marks) Haval can choose to become a "house of brands" or a "branded house". Discuss the two brand architectures and recommend the appropriate structure for Haval stating the resulting benefits. Your discussion should show the essence of correctly naming a brand. Question 4 (25 Marks) Haval is an automotive marque owned by the Chinese automaker Great Wall Motors (GMW) that specialises in crossovers and SUVs. GMW has successfully sold their products in Australia prior to the launch of Haval in March 2013 With the foregoing statements in mind, assess how the country-of-origin will influence Haval's new Funky Cat's entry into the South African market.

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