Ruby, is the new front office manager at a Pacific Hotel. The front office team consists of 15 staff from 10 different countries. The diverse team has been having some issues related with communication and conflict resolution. As a result, Ruby is discussing with the human resources team some potential strategies that could address these issues.

You are required to:

1. Explain how Ruby and the entire front office team could benefit from completing the Cultural Orientation scale and discussing the results together.

2. Explain how Ruby and the entire front office team would benefit from completing the GENE (Generalised ethnocentrism) scale and discussing the results together.