Question: Run a key driver analysis using linear regression to investigate how the client brand performance attributes impact willingness to recommend the brand. 1. Clean, client

Run a key driver analysis using linear regression to investigate how the client brand performance attributes impact willingness to recommend the brand.

1. Clean, client friendly Importance versus Performance quad map (be sure to label the quadrants)

2. Interpretation of the results & insights - be sure to address the interpretation for all 4 quadrants

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2. Ask questions, listen rather than attempt to persuade.

9. How much of the information collected will be used in decision-making?

1. Background knowledge of the subject and