Ryan Miller, a product manager for EXXON, is making a presentation on branding to his two new hires. He tells them that everyone already knows Exxon, but that it is very important to build greater brand loyalty, even for a commodity premium petroleum. Most important, he said, deeper brand loyalty for EXXON could support higher prices and margins because it could create: Group of answer choices

a) all options would qualify as good reasons for building greater brand loyalty

b) price elasticity

c ) promotional efficiencies '

d) price inelasticity

e) brand recognition