s 1, 5, & 8 from Case 3-5. Work cited would help. (provided)

35. MEAL KITS ARE SHIFTING HOW CONSUMERS SHOP FOR FOOD Val kits are a relatively recent innovation in the way and diets. Here are some examples: Blue Apron focuses arsumers shop for food. The kits are designed to be all- on sustainable farming, direct shipping, and less food whwie meals. The packages arrive with premeasured, waste; Purple Carrot offers vegan meals: Green Blender Th4yuality ingredients along with recipe instructions provides healthy smoothies; Peach Dish focuses on ir consumers to cook meals in their own homes. As Southern-inspired dishes; Hello Fresh allows consumers nat kis have become increasingly popular, there is a to customize their selections; Chef'd offers recipes from hirebic. 9pereet of Americans, ar 10.5 minon housetolds, had dinsers on the table that wo have seen ther the hel pichased a meal kit within the last six monihs, Further, 50 years as women entered the morkforee, no diffeiten 25 peicent ef congmers, of 30 mingon househokse, sy than TV dinners and take-tint food: Meal kits are secine three tirest the erowth of tradi Meai kiss are sceing trec Lirce the growth of triaki traditioral preecry seres Pober Jones, senior VP of actime oar aspiration to cook and share food to ele rartet could reach $35 eifion by 2025 . generation did not learn how to cook, a0 mam of 6 it Despite their popularily, consamers are finding wome in shopping at traditional grocery stores that poike a negatios in their mieal bi experiences: (1) excessive wider variety of ingredients at more value pricing that packaing and (2) uscertainty as to whether is is truly. tho singic-serving portions found in neal kits. coolng. The early adopters of meal kits were Millennial uhon Many consamers tave complained and ceveral have ites. This market placed a higher ptemium on cotveriento anceled their sobscriptions based on the large amount, due to living in major metro areas wheregrocery siottas f eadboard, plaste, and ice packs that are used to ship less accessible and cost of living is higher, which mace tr mall antounts of ingredients in the meal kics. Meal kit higher sost per meal af meal kits more comparaletonk: ompanics couater that because they know their exact they already gatid for food. However, as there bas bet cinanal, they reduce food waste that is tess visible 10 a proliferation of meal kit cocmpanies to service viris onsumers in the supphy chain, such as traditional niches of the population, meal kits are gaining mort m: ocery stores throwing out spoiled produce. Some appeal among other market segrents as well. A We? p pions so prevent sceative health conditions, such as and more diverse in tenks of are and ethicity than 2. poens will the highest indices for meal kits in 2017 . . Peal technology when making food-soeping deciaions. ghoser segrents that illustrate new wrys Americans are their food dollars on food innowations, vuch as online wherse and consuming food based on ispending and retailers, ditital order and delivery. instore apps; es who generally are retired without childsen in the. Molf-Channel Adapten. This group in the most likely besethold. They spend most of their food dollars in to spread its spending across various ehannels for thas art the least likely of all consumers to use a tionsl purpose (i.e. procery siores for eatine at home ingriphone or digital device in their food shosping. and restaurants for eating oun). They valoe conve They are not drivers of grosth or demand shifts. niesce and speed in formats such as convenience 1. 3iti unene 2015 aduta aged 18t. 473 1. Chapter 9 discusses conditioning as a form of learn- could ask to facilitate a conversation. Write a brief? ing Several brands of meal kits offer free trials before description of your process and findings. consumers commit to a subseription. What type of 7. Chapter 7 discusses diffusion of ininovations. What conditioning are meal kit marketers using when they do this? Why? meal kit plans? Justify your responses. meal kit? What were their feelings and experiences? accessed Agril 24, 201s: E. Segran, "The \$S Billion Barle 6r the American seme brand or another brand again? Why or why Ships in VS. That Fod and Rewerape Demaad (2018): "Uedentanding too? These are some sample questions to start mod. Todar's Food Ssopperk." Nieter Jantary 8, 2018, www.nietien.com, accessad tiating the focus group, but there are many more you 3.6 HELLO KITTY MANIA